In the world of changes, creating memorable experiences is the only constant that is rooted in the tradition of every successful hotel business.

For decades, the guest experience in the hotel industry has centered around providing quality in-person services. However, as customers’ view on what constitutes a great experience evolves, this service models needs to be revised and updated as well.

In this whitepaper, we will explore some of the latest trends in the hotel industry and discuss how self-service technologies can help hotels in offering the type of customer experiences that modern travellers desire for. We will answer questions, such as:

  • What is the role of experiences for modern travellers?
  • What consumers expect from hotels now after the global pandemic?
  • How leading hotels are using innovation to provide unique experiences?
  • How self-service technologies have evolved and why are they playing an important role for hotels in the future?

We will also introduce a unique service innovation, Selfly Store by Stora Enso, and share how this technology can be used to improve service availability, operational efficiency, revenue, and the customer experience.

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