There are thousands of entrepreneurs working within the leisure industry whose businesses have been contributing greatly to the European GDP. However, like many other industries, the leisure industry has also faced the challenges brought on by the COVID-19 pandemic. Fortunately, there is reason to expect that recovery is on its way.

The aim of the article is to encourage the reader to reimagine the future of the leisure industry. In the article we will cover:

  • A snapshot of the European leisure industry
  • Some of the key trends impacting the industry post-COVID-19 and their implications to business operators.
  • We will introduce an innovative self-service solution, Selfly Store by Stora Enso, that can increase service availability and improve the customer experience.
  • We will present a customer case, where one customer in the leisure industry successfully deployed Selfly Store to extend their service availability.

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