Rethinking packaging in 2021: seven trends to shape the future

Seven major trends shaping
the future of packaging

After a life-changing year 2020, we set out to understand the most recent packaging trends and their underlying factors, growth areas and changes in decision-making. We asked our sales, business development and design professionals, who know our customers like the back of their hands, to tell us about current demands.

We identified seven major trends that are shaping the future of packaging:

  • Sustainability is a license to play
  • From abundant design to minimalism
  • Ecommerce: how much will remain?
  • Packaging is more than a box
  • Navigating structural change
  • Urgency to adapt to legislation
  • Joint development instead of transactions

Download to learn how to respond to demands of today’s eco-conscious consumers.

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Part of the global bioeconomy, Stora Enso is a leading provider of renewable products in packaging, biomaterials and wooden construction, and one of the largest private forest owners in the world. We believe that everything that is made from fossil-based materials today can be made from a tree tomorrow. Stora Enso has approximately 20,000 employees and our sales in 2023 were EUR 9.4 billion. Stora Enso shares are listed on Nasdaq Helsinki Oy (STEAV, STERV) and Nasdaq Stockholm AB (STE A, STE R). In addition, the shares are traded in the USA as ADRs and Ordinary Shares (SEOAY, SEOFF, SEOJF).