Consumers on in-store decisions – everyday expertise

We make dozens of decisions every day, and when it comes to life’s daily essential purchases, consumers are virtually unlimited in the products choices they can make. This is especially true at the grocery store. These might be relatively small choices for consumers when deciding between boxes of pasta or trays of ready meals, but collectively, these individual decisions are important for your brand.

What sort of expertise do consumers have when choosing products? What information and feelings do they rely on when inspecting food packaging? And do they understand what the sustainable choice is?

In our latest film, “Consumers on in-store decisions – everyday expertise,” we explain how we can help brands choose the right sustainable materials and design circular, attractive packaging that helps products get chosen.

To learn more about European consumers’ food packaging preferences, recycling habits, and expectations for brand owners, download the key findings from our recent survey below.

In this study, we answer questions including:

• Consumers’ feedback on brand owners’ packaging sustainability progress: are brand owners doing enough?
• Material preferences: what do consumers say about common packaging materials like carton and plastic?
• How do recycling habits vary by age, market, and material?
  

Finally, we discuss how brand owners can act upon these fresh insights.

To read a selection of findings from the study, download your copy by filling out the form.
A confirmation will be sent to your email address with a link to download.