Packaging decisions in 2026: How retail and regulatory priorities are redefining material choice

From targets to action: packaging strategies for the fiber transition

16 December 2025 | 13.00 EET/12.00 CET

Regulations, EPR fees and consumer expectations are reshaping packaging choices in retail. The webinar brings retailers, brand owners and converters the latest data and practical guidance on moving from plastic to fiber – covering compliance, cost and performance.

Key issues we will address: 

• The impact of PPWR, SUPD, national regulations and EPR fees on grocery retail packaging
• The advantages of fiber-based solutions in meeting consumer demandsfor easier recyclability
• Implementation-ready fiber-based solutions in formats such as ready-meal trays
• Ensuring a smooth transition with design and technical support from the material supplier

Meet the speakers: 

Marjo Pulkkinen
Digital Director, dentsu

Winnie Muehling
Marketing and Communications Director, Pro Carton

Tuomas Puonti
Head of Product Line FSB, Stora Enso

Antonello Romano
Director Corporate Affairs, Stora Enso

Moderator

Dan Koltonuk
Marketing Communications Manager, Stora Enso

Reserve your spot now – get expert insights to guide your packaging strategy!

Have a question for our speakers? Submit it now and we’ll address it in the webinar.