Can packaging design meet real-world performance demands, drive sustainability, and elevate brand identity—all at once?
Packaging today must perform in real conditions, meet circularity goals, and communicate a compelling brand story. In this 60-minute session, our expert panel shared practical ways design decisions and material choices impact product performance, recyclability, and consumer trust—for brand owners, retailers, and converters navigating evolving expectations.
💡 What you’ll learn:
- How design choices shape sustainability and real-world performance
- How to balance performance and circularity in practice
- What brand owners and retailers are asking for from design today
- How packaging communicates brand values—on-shelf and in use
- How design supports cost efficiency, sustainability, and storytelling
🎙️Meet the speakers:
- Sylvia Vitale Rotta, President, European Brand and Packaging Design Association (EPDA)
- Paola Carceles, Senior Project Manager & Team Lead, Packaging Design, Stora Enso
- Marjukka Kujanpää, Director, Sustainability, Stora Enso
- Mandi Alaterä (moderator), SVP Commcercial Excellence, Marketing, and Communication, Stora Enso
Download the webinar recording to get practical guidance on how design services can overcome technical constraints, improve collaboration, and deliver high-performing, compliant packaging solutions.
