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Customer case: Fluff pulp for leading Chinese hygiene producer

How a leading Chinese hygiene producer strengthened supply resilience during a period of global disruption 

As demand for feminine hygiene products grew in China, a leading producer needed a supply chain that could support expansion while ensuring uninterrupted access to high-quality fluff pulp. 

Working closely together, the customer and Stora Enso developed a more resilient supply setup. Deliveries from Sweden were backed by a local inventory solution in China, providing greater flexibility and helping maintain stable production during periods of disruption.

Combined with the reliable quality and performance of Stora Enso’s fluff pulp, the solution enabled the customer’s growth and premium product offering..

Download the full case story to learn how supply security, local flexibility, and technical collaboration supported growth in one of the world’s largest hygiene markets.